All work
Hospitality · Kigamboni, Dar es Salaam
VillaDahl Beach Resort
A seasonal campaign system for a beach resort
- Client
- VillaDahl Beach Resort
- Sector
- Hospitality
- Location
- Kigamboni, Dar es Salaam
- Deliverables
- Eid celebration menu, Valentine's offer, Ramadhan greeting, Social media formats
Villa Eid Celebration menu Valentine's offer Ramadhan Kareem greeting
About the project
The brief
The resort posts for every major holiday and needed each campaign to feel fresh while still building one recognisable brand, with booking details that are impossible to miss.
The approach
- A fixed booking bar along the bottom of every design: email, phone, hashtag and location always in the same place, in the resort's blue and gold.
- A distinct palette per occasion: deep blue for Eid and Ramadhan, warm red for Valentine's, so each campaign reads instantly in a busy feed.
- Clear menu and offer typography, so guests can read prices and inclusions without zooming.
Have a launch, event or campaign coming up?
Send a short brief and your deadline, and let's make something people stop scrolling for.